Thursday, February 24, 2011

Why Austin Fresh

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I started Austin Fresh - Artisan Farm to Table with the idea to tell stories about people in the Austin farm to table movement who grow, craft, cook, eat and live from the heart.

I've long wanted to be involved in this field beyond cooking and eating grass-fed beef, organic produce, artisan-roasted coffee and chocolate I buy at weekend farmer's markets.

Why a consumer would buy local is a bit of a no brainer.

Anyone who has ever compared the texture and flavor of a fresh-off-the-vine tomato with one purchased at a grocery store can tell you fresh, home-grown is way better.

There are other benefits - health, environmental, economic. But fresh, local, organic had me at "tastes better!"

That's me.

Why are the vendors at farmer's markets week in and out, come rain or shine?

Setting up a booth in a shopping mall parking lot every weekend seems like a tough way to make a living. And market is just one aspect of their effort which often begins every day before dawn and continues long after dark, sometimes after their day jobs.

Who are these people? What are their dreams? What are their strengths and struggles? How do they help us? How can we help them? How does sustainable farm to market help us all?

You can read more about the mission of Austin Fresh here.

Or just stay tuned.

In the coming weeks, I want to introduce you to some of the growers, gardeners, artisan crafters and chefs who have a mission, passion or gift to bring farm to table deep in the heart of Texas.

I'm also look forward to connecting with the many Austin locavores who are crazy about fresh, organic, artisan-crafted edible, medicinal and wearable farm to table goods. Who knew they were so passionate and so many?

So, yeah, "hello" world. Here's looking at you!

And if you have any suggestions for people you'd like to hear from, leave a note in the comment section or contact us through the form linked at the top of the page.

I'd love to hear from you.

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