Thursday, June 16, 2011

Fresh In.gredients - Hold the Packaging!

The best of all worlds - buy fresh ingredients in bulk, hold the packaging, make a difference.


Almost $1 out of every $11 you spend on food at pays for packaging. Doesn't sound like much, but add it up and multiply it across all the food dollars spent in the US? Whoa.

What's more, when all packaging is accounted for, it makes up about one-third of all the trash that's thrown away in the United States.

What's in this waste?

  • Clean Air Council reports that the United States generates enough trash to fill 63,000 garbage trucks each day. 63,000 25-ton trucks. It’s estimated that we dump nearly 700,000 tons of trash into landfills via municipal waste streams every day.

  • Packaging makes up about 40 percent of all solid waste in those municipal waste streams – materials we don’t even want, including cardboard boxes, plastics, and foam. After some math, we learned that the packaging we throw away annually totals nearly 39 million tons of paper/paperboard, 13.7 million tons of plastics, and 10.9 million tons of glass.

  • The total amount of packaging waste from 2005 to 2010 grew 1.8 percent annually.


To counter the cost and waste for fresh consumers with an environmental conscience, the Brothers Lane team will open the first package-free, zero-waste grocery store in the U.S.
in.gredients will allow customers to bring their own reusable containers to fill with local and organic groceries ranging from dry bulk and dairy to wine and household cleaners.

Launching their brand with the rallying cry: "Don't just recycle, precycle," the company aims to fund its operations by crowd-sourcing investors.

More information on the company's website and @in.gredients on Twitter.
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