Rain check for fans of a Sunday farmer's market in Lakeway.
I was pretty disappointed to be there shortly after 10AM only to find an empty parking lot. So I checked in with Richie Romero. The market had been called off due to the rain. He promises that in future, the market will go on "rain or shine."
I really want this market to succeed. So I'm offering some professional advice.
From a marketer's point of view, when you announce your market opening, you gotta be ready for prime time. People move over. Some of us deferred our weekly shopping trips from Saturday to Sunday. And when you've promised something good enough to get us out of our pajamas and down to the mall on a Sunday morning, you better deliver. If you cannot, you need to be Johnny-on-the-spot with an apology.
Wise to remember: just as good news goes viral on the Internet in a flash, so does the bad news.
Today I'll take a rain check.