We've said it before. We're saying it again. Going organic makes a difference. Here's how.
I’d like to draw attention to the concept of the “Butterfly Effect.” Developed by American meteorologist Edward Lorenz, though inspired by Ray Bradbury’s short story “The Sound of Thunder,” the logic behind the Butterfly Effect states that even small, seemingly unimportant actions nevertheless have tremendous and powerful effects down the line. While Lorenz theorized this in the sense of weather conditions, the root the idea can hold true for human action. If anything, it can serve to be a powerful analogy: imagine a butterfly flapping its wings, and a hurricane subsequently occurring a hundred miles away.
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