About Fresh



Austin Fresh connects people who want real food with the growers, producers, artisan crafters, fresh chefs and foodies who bring farm to table in Central Texas. You'll find fresh stories, tips, recipes and a directory to help you make the transition from fast to slow food that is grown and crafted locally with sustainable practices.

Hello, I am Pam Picard, a marketing writer with a history of excellence in corporate media. You can check out my portfolio online. I’m passionate about the power of social media to inspire ordinary people like you and me to make a difference in reforming outdated laws and transforming outmoded paradigms.
  • Aimee’s Law advocates for reform of rabies laws nationwide to exempt dogs and cats who are at risk of adverse reactions to redundant rabies shots due to illness or age-related infirmity. Aimee’s Law was voted one of the top 50 veterinary blogs online in 2009.
  • I started Austin Fresh – Artisan Farm to Table because I love real food and I am inspired by the growers, producers and artisans I meet at farmers’ markets. I admire the courage of their conviction; it ain’t easy being green. 
Real food, good food is my birthright.

I was born to a blue-collar family living in South Louisiana. My Daddy worked at an oil refinery. He stretched a modest income by raising chickens, growing vegetables and keeping bees in our back yard.

Outside our front door, the fields and streams of South Louisiana overflowed with abundant harvests. The Gulf of Mexico teemed with fresh fish, shrimp, oysters. We didn’t have a lot of money, but we ate like aristocrats.

I came of age in the 1960′s when food was becoming cheap, easy, plentiful, picked green, shrink-wrapped, cold-stored, trucked long distances and fast. But agribusiness practices that make tomatoes possible in January do not make them healthy for our bodies, the environment, local farmers, farm workers, our local economy or future generations.

Topsoil depletion, groundwater contamination, the decline of family farms, continued neglect of the living and working conditions for farm laborers, increasing costs of production and the disintegration of economic and social conditions in rural communities are just a few of the issues that have developed as unintended consequences of agricultural mechanization, consolidation and industrialization.

Most alarming to me, food quality, purity and safety are no longer effectively self regulated by agri-business or monitored by the government if they ever were.

From genetically modified corn to California strawberries dusted with toxic fumigants to chicken, pork and beef raised in abhorrent conditions and laced with drugs damaging to our immune systems, we no longer have control over what we eat or feed our children.

The sustainable agriculture movement has emerged to challenge the practices that contribute to unintended, but negative consequences for everyone who participates in the food system. Which is everyone.

Gaining steam in the mainstream, the sustainable farm to table movement responds to many environmental and social concerns. It offers innovative and economically viable opportunities for growers, laborers, consumers, policymakers and others throughout our food system. Above all, it gives all of us better choices when it comes to nourishing our bodies, caring for our communities and stewarding natural resources for future generations.

Acting individually, we can produce brilliant, fulfilling work. Banding together, we can shift the fast-food paradigm that has outlived ts prime to one that feeds and nourishes us all.

Got a comment, thought, suggestion or critique. I’d love to hear from you.
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